Ever since the first Volkswagen Beetle left the production line in 1938, Germany has remained the ironclad heart of the global automotive industry. From the luxury saloons of Mercedez-Benz to the fast-paced racers of Porsche, many German companies have made their mark as the automotive giants of the world. In terms of commercial vehicles, Germany is once again no exception. MAN SE has become the beating heart of not only Europe’s commercial vehicle market, but has also become a key player in the global industry. With
selling over 26.4 million vehicles in 2023, MAN SE’s foothold on the global commercial vehicle industry is noticeable, and far reaching.
The Traton groups trucking titan
In 2023, MAN SE’s total sales reached
over 116,000 units, a 37.3 percent increase compared to the previous year. Coupled with the companies
new vehicle market reaching over 9.5 billion euros in 2023, it is abundantly clear that the Munich based firm is a valuable and sought after asset in the world of commercial vehicles. It is therefore of little surprise that the
Traton Group’s sales as well as VW’s Commercial Vehicles branch outgrew those of Porsche in the same year, thusly proving that the commercial vehicles sector of Volkswagen is thriving and is forecast to continue to do so.
Despite some obvious positives, the economic uncertainty of the world still presents challenges for the worlds largest car manufacturer. As the semiconductor shortage of 2020-2023 so brutally reminded us,
the significant impact on the heavy vehicles sector is still being felt across the industry. Although MAN SE generally performed well in 2023, it is clear that even the most successful vehicle manufacturers cannot escape the damage caused by the worst of the economic upsets.
What’s new on the horizon?
The outlook of the global economy could be a blessing or a curse for the vehicle manufacturers of the world, and many will seek to protect themselves from any potential financial Armageddon. A result of this financial foreplaning has resulted in
global automotive R&D spending increasing especially in the areas of electrical vehicles and autonomous vehicles. With
top self-driving truck manufacturers obtaining over 720 million U.S. dollars in 2024, it is clear that there is much interest in the automated vehicle sector, and companies such as MAN SE will do well to cease this opportunity whilst they can.
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