Sales figures for the Volkswagen Group by subsidiary 2023

Volkswagen Group's top brand is its namesake Volkswagen Passenger Cars brand. Over three million units were sold by the brand in 2023. This figure was up by some 442,000 units compared to 2022.

Best-selling brands

The VW Group reported good results across its brands over the course of 2023, all of them recording increases in sales. In recent years, some brands have noticeably gained in popularity, such as Skoda and Porsche. Most brands in Volkswagen's commercial vehicle segments also showed a general upward trend. In July 2021, the Volkswagen Group acquired the American truck and bus manufacturer Navistar, adding it to the brands already operating under the TRATON Commercial Vehicles umbrella.

The luxurious market shift

Many motorists prioritize comfort and enjoyment when driving, and the increasing market size of luxury cars shows how consumers are willing to spend more on upmarket vehicles. Typically speaking, European brands perform well in the luxury car market with the three German brands reporting a high sales volume, including Volkswagen-owned Audi. Even in the United States, where European brands struggle in other segments, European luxury cars tend to do well. As consumers’ preferences shift towards electric vehicles and luxury cars, Volkswagen will compete with companies such as Tesla or Lucid Motor to produce high-performance vehicles.