Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowLeveling the playing field
The Brazilian gaming landscape is growing upward and broader, with the widespread use of smartphones behind this push. With more than 428.8 million U.S. dollars of revenue in 2024, mobile gaming alone has attracted over 72.1 million users in Brazil, with at least 38 percent of Brazilian internet users engaging in online gaming. Additionally, around 74 percent of responding Brazilians claimed to play digital games in 2024, confirming the increasing accessibility and popularity of video games.As video games become more accessible, especially among users from lower socio-economic backgrounds, the picture of the Brazilian gamer also changes. Gaming demographics are now more representative of the country’s demographic makeup, while women slightly outnumber men to become the majority within the local gaming audiences. And despite the common association with younger generations, users ages between 30 to 39 make up the biggest age group among Brazilian gamers.
New horizons for Brazilian gaming
Propelled by its thriving market, Brazil steps into the worldwide gaming industry with over a thousand active gaming studios and more than 13,000 employees as of 2023. Reflecting the country’s market focus on mobile platforms, the local development industry was involved in the production of more than a thousand games in 2022, with 670 of those being proprietary titles. Although most of its sales are in the home market, the United States and the rest of Latin America make the most of the Brazilian gaming industry clientele. Additionally, key gaming markets like Canada and Japan are projected to grow as Brazil’s most prospective gaming markets within the next three years.Sailing on the winds of its gaming and development landscapes, Brazil leads the Latin American eSports market, currently seeing a surge in its audiences and revenues. Despite ranking relatively low compared to other major global eSports markets, the country placed third with the most active eSports players. With the growing popularity of gaming live streams, the local eSports scene can greatly benefit from Brazilians' passion for sports and their feverish social media usage. And just as much as with social platforms, the country’s gaming sector can be proof that its local audiences can easily turn metal into gold if given the proper means.
