Starbucks can be found on every continent in the world apart from Antarctica. After its saturation of the North American market, the coffee shop chain began setting its sights further afield. When establishing stores in other countries, it made sure to cater to local tastes - in Japan, for example, Starbucks offers many matcha options, while in the UK, they offer local breakfast items such as the sausage sandwich and, of course, English breakfast tea. These days, the
exceeds 38,000 and the number of international stores has slowly but surely overtaken North American locations. In 2023, there were over 20,000
.
Is Starbucks the biggest global food and drink services company?
In 2023,
Starbucks' net revenue peaked at almost 29.5 billion U.S. dollars. Not only did Starbucks record its highest revenue that year, but the chain also had the
highest brand value of any global restaurant company at almost 61 billion U.S. dollars. Meanwhile, main competitor in the food and drinks services industry,
McDonald's, came second in the ranking with a brand value of under 40 billion U.S. dollars. Starbucks also placed ahead of McDonalds in a ranking of the
global food and drink services companies with the highest sales.
Why was Starbucks boycotted?
In October 2023, after suing the union Starbucks Workers United for an Instagram post that expressed solidarity with Palestinians, the coffee chain found itself in the middle of debates over the 2023 Israel-Hamas war. While this seems to be the catalyst for the boycotting of Starbucks, the bigger picture is more complicated. Among other reasons were menu price increases and issues with employee pay and working conditions. As a result, in the second quarter of 2024,
Starbucks saw its first quarterly revenue decline since the coronavirus pandemic. Starbucks has since blamed misinformation on its views on the Israel-Hamas war and issued a statement condemning violence in the region.
Starbucks: online ordering and delivery
Consumers nowadays do not just want to go in-store to enjoy their favorite products, they also want them delivered to their doorstep. With the global revenue of the
online meal delivery market being estimated at 390 billion U.S. dollars in 2023, Starbucks, along with many other companies, has cultivated its online ordering and delivery systems. Alongside partnering with popular
online food ordering and delivery platforms Grubhub,
Uber Eats, and
DoorDash, the chain also developed the Starbucks app where consumers can pre-order and pay for items before pick-up. As long as there are no more boycotts, this digitalization, alongside Starbucks’ strategies of market saturation and localization of products are setting them on a trajectory for yet more global growth.
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