Starbucks brand profile in the United States 2024
How high is the brand awareness of Starbucks in the United States?
When it comes to restaurant chain customers, brand awareness of Starbucks is at 94 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starbucks in the United States?
In total, 36 percent of U.S. restaurant chain customers say they like Starbucks.
What is the usage share of Starbucks in the United States?
All in all, 31 percent of restaurant chain customers in the United States use Starbucks.
How loyal are the customers of Starbucks?
Around 27 percent of restaurant chain customers in the United States say they are likely to use Starbucks again.
What's the buzz around Starbucks in the United States?
In 2024, about 24 percent of U.S. restaurant chain customers had heard about Starbucks in the media, on social media, or in advertising over the past three months.
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