From confectionery products such as chocolate bars, ice cream, and candies to satisfy their sweet tooth to savory snacks such as potato or cassava chips, Indonesian consumers are spoiled for choice when it comes to on-the-go and in-between meal indulgence. Indonesian consumers’ appetite for confectionery products and snacks has been on the rise in recent years, with
. Changing lifestyles, urbanization, higher disposable incomes, and increased exposure to global food trends have also spurred demand for value-added confectionery and snack products in the country.
Sweet treats - an Indonesian favorite
The confectionery market in Indonesia encompasses traditional and modern snacks with high sugar content. The market is segmented into preserved pastry goods and cakes, sugar confectionery, ice cream, and chocolate confectionery. In 2023,
the confectionery market recorded an estimated revenue of about 6.7 billion U.S. dollars, with the preserved pastry goods and cakes
segment contributing the highest revenue to the market. Despite contributing the least revenue to the confectionery market in Indonesia,
chocolate confectionery has experienced sustained revenue growth in recent years. Both local and global chocolate brands are competing for the largest market share in the chocolate confectionery market in Indonesia. A recent survey revealed that the Indonesian chocolate brand, SilverQueen, was the
most consumed chocolate brand among chocolate lovers in the country. Although many global chocolate brands such as Cadbury, KitKat, and Toblerone have entered the Indonesian market, SilverQueen remains a consumer favorite due to its affordability and taste.
Savory snacks – a showcase of local flavors
Indonesia’s savory snack market features a diverse mix of flavors that embody local tastes. A balance of sweet, spicy, and savory snacks is a popular choice among Indonesian consumers. Savory snacks such as potato or cassava chips and crackers are among the most consumed savory snacks in Indonesia, with brands such as Chitato, Taro, Cheetos, and Qtela
dominating the snacks segment. According to a recent survey, taste and affordability were among the
most important factors influencing snack brand preferences among consumers in Indonesia .
What is next for the confectionery and snacks market in Indonesia?
To get ahead in the highly competitive confectionery and snacks market in Indonesia, companies need to offer products that match consumer interests.
As Indonesian consumers become more health conscious, the demand for healthier confectionery and snack alternatives will become increasingly important in the coming years. In addition, with the proliferation of e-commerce platforms in Indonesia, the shift in the
sales channel structure for confectionery and snack products is expected to persist. Online sales channels for confectionery and snacks are expected to continue to grow, reaching a market share of around 17 percent by 2028.
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Due to varying update cycles, statistics can display more up-to-date
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