Alexandra Borgeaud
Research expert covering cybersecurity and tech in Latin America
Wearables in the UK- statistics & facts
In the United Kingdom (UK), wearable technology has become an integral part of daily life, transforming once-futuristic ideas into reality. From answering calls and paying for groceries with a smartwatch to enjoying immersive, noise-canceling music experiences, wearables are revolutionizing how people stay connected and interact with the world. This growing industry includes smartwatches, fitness trackers, and wireless earbuds, as well as cutting-edge innovations like extended reality gadgets, including virtual reality (VR) headsets, augmented reality (AR) glasses, and AI-powered devices. Over the past decade, this market has skyrocketed globally, and the UK is riding the wave of wearable adoption.
While fitness trackers, smartwatches, and earbuds have been established in the market for some time, new products have recently entered the wearable industry, such as VR headsets and AR glasses. For instance, the VR headset industry in the UK is forecast to reach over 400 million British pounds in 2025.
The UK wearable market is expanding
The wearables market spans several key sub-segments. In the UK, smartwatches are among the most profitable devices, combining smartphone features and fitness tracker capabilities. In 2025, the UK smartwatch market is expected to generate revenues of around 920 million British pounds and is set to steadily grow in the coming years. Fruitful in the country is also the headphone market, which, even if at a slower rate, is also expected to experience growth in the near future, recording a market volume of almost 30 million pieces by the end of 2025.While fitness trackers, smartwatches, and earbuds have been established in the market for some time, new products have recently entered the wearable industry, such as VR headsets and AR glasses. For instance, the VR headset industry in the UK is forecast to reach over 400 million British pounds in 2025.
Who uses wearables in the UK?
No matter their age, race or location, wearable devices are well-known among consumers all over the UK. For instance, an increasing number of people in the country were forecast to use smartwatches, amounting to over nine million in 2025. Furthermore, consumers have a vast array of options in terms of brands when choosing their smartwatch, such as Apple, Fitbit, and Samsung. Apple is by far the leading smartwatch vendor in the country, with the other two occupying lower shares of the market. On the contrary, given their more niche nature, smaller groups own VR headsets, especially UK users between 45 and 54 years old. However, as wearable technology continues to evolve, we can expect even more groundbreaking innovations to hit the market, granting users in the UK access to many more innovative wearable devices, thus reshaping the way they engage with the digital world.Alexandra Borgeaud
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Mar 12, 2025
Alexandra Borgeaud
Research expert covering cybersecurity and tech in Latin America
