Global: digital fitness device revenue by segment

The revenue is forecast to experience significant growth in all segments in 2029. The trend observed from 2020 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Smartwatches segment achieves the highest value of 40.57 billion U.S. dollars at 2029.

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Revenue of the digital fitness & well-being device market worldwide from 2020 to 2029, by segment (in billion U.S. dollars)

Characteristic	Smartwatches	Smart bands	Smart Scales
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Fitness Trackers market includes smartwatches, smart bands, and smart scales that help individuals track their physical activity, sleep, heart rate, and other fitness statistics. These devices can be connected to smartphones or the Internet to share data with other fitness enthusiasts.

Structure:

The Fitness Trackers market consists of three main markets: smartwatches, smart bands, and smart scales.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates. Revenue in the Fitness Trackers market refers to sales of fitness trackers and related accessories.

The data only reflects B2C revenues, B2B and C2C revenues are not covered.

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