Online video usage in the United States - statistics & facts

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Key insights

Average daily time spent watching digital video in 2023
3.38 hrs.min
U.S. viewers watching live sports on Facebook
33%
U.S. daily social video consumption 2024
52min

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Overview

Platform benchmarks

  • Premium Statistic Digital video purchases by brand in the U.S. 2024
  • Basic Statistic Leading U.S. video properties 2024, by reach
  • Premium Statistic U.S. streaming service subscription search 2022-2024
  • Premium Statistic U.S. most used social video platform 2024

User engagement

  • Premium Statistic Average daily media use in the U.S. 2023, by medium
  • Premium Statistic U.S. viewer awareness and understanding of major streaming services 2024
  • Premium Statistic U.S. leading video content type Q3 2023, by usage reach
  • Premium Statistic Preferred films and shows by genre in the U.S. 2024
  • Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024

Video streaming on-demand

  • Premium Statistic Video streaming audience in the U.S. 2021-2023, by platform
  • Basic Statistic SVOD revenue in the U.S. 2011-2023
  • Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider
  • Premium Statistic Share of people that think SVOD services are too expensive 2020-2023
  • Premium Statistic Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
  • Premium Statistic Netflix subscriptions in the U.S. 2023
  • Premium Statistic Amazon Prime Video brand profile in the United States 2023
  • Premium Statistic Benefits for U.S. YouTube TV users to subscribing to video streaming platforms 2023

Social video & UGC

  • Basic Statistic Share of time spent engaging on social video online among U.S. users 2019-2025
  • Premium Statistic U.S. daily social video consumption 2019-2028
  • Premium Statistic U.S. viewership who enjoys watching social video the most 2023, by age
  • Premium Statistic U.S. users creating videos for the internet 2024, by age group
  • Basic Statistic U.S. user engagement on short video platform 2022
  • Basic Statistic Preferred media for podcast listening among U.S. users 2024
  • Premium Statistic Estimated annual TikTok revenue in the U.S. 2020-2025
  • Premium Statistic Estimated annual YouTube revenue in the U.S. 2020-2025, by type
  • Premium Statistic Estimated annual Snapchat revenue in the U.S. 2020-2025

Live streaming

  • Premium Statistic Video live streaming sites usage in the U.S. 2023
  • Premium Statistic Most used video live streaming sites by brand in the U.S. 2023
  • Basic Statistic U.S. social video platform engagement to watch live sports 2023
  • Basic Statistic U.S. Twitch usage to watch live sports 2023, by age
  • Basic Statistic U.S. Twitch usage to watch live sports 2023, by gender

Mobile video apps

  • Premium Statistic Awareness and download intent for selected video apps among U.S. consumers 2023
  • Basic Statistic Monthly time spent on selected mobile social apps in the U.S. 2023
  • Basic Statistic Reach of most popular U.S. smartphone apps 2024
  • Basic Statistic Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
  • Premium Statistic U.S. children daily time on video apps 2023

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