Internet accessibility and usage have grown rapidly in Morocco in recent times. With the growing digitalization and ownership of digital devices, the
has increased steadily in the country, from around 20 million in 2017 to 32 million in 2022. The
followed a similar trend, growing from less than 60 percent to 84 percent between 2017 and 2022, respectively. Not surprisingly, Morocco ranks among the
, only after Nigeria, Egypt, and South Africa.
Increased internet usage through mobile devices
Most Moroccans access the web using mobile phones. Mobile devices account for about 55 percent of the
web traffic in the country, followed by desktop devices at 44 percent. Owning mobile devices and smartphones is extremely popular in Morocco, and a large share of the population deems it
essential to have mobile internet access anywhere and anytime. Relatively affordable mobile internet subscriptions have facilitated internet usage. Indeed, Morocco has one of the lowest average
prices of mobile data in Africa, at 0.69 U.S. dollars per gigabyte. In terms of infrastructure,
mobile broadband subscriptions are absolutely prevalent in Morocco. In 2023, the mobile internet penetration rate was forecast at around 80 percent. In comparison,
fixed internet recorded a penetration of only 5.7 percent as of 2020.
Rising social media activities and online purchases
Morocco’s digital population uses the internet for multiple purposes. The rising internet adoption has determined the development and increased availability of online activities and services, such as social media, online purchases, and digital payments. Social media usage rose considerably in recent years due to the
popularity of instant messenger apps such as WhatsApp and social networks like Facebook. The latter was the
most used social media platform in the country in 2021.
E-commerce usage has also grown substantially, mainly driven by the electronics segment. Additionally, using the internet to perform payments is becoming more common. However, the country's share of people using digital payment methods remains quite low. As of 2022, less than one percent of Moroccans
paid bills online, while cash-on-delivery was still the
leading payment method for e-commerce purchases.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
