Morocco: e-commerce market users 2021-2029

The number of users is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the indicator achieves the maximum value across all eight different segments by the end of the comparison period. Notably, the segment Food stands out with the highest value of 7.82 million users.

Find other insights concerning similar markets and segments, such as a comparison of revenue in Finland and a comparison of number of users in the United Kingdom.

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Number of e-commerce users in Morocco from 2021 to 2029, by segment (in millions)

Characteristic	Food	Consumer Electronics	Furniture	Beverages	Media	Fashion	Beauty & Personal Care	Toys & Hobby
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

Structure:

The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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