The organic food market in the U.S. has shown a steady growth between 2013 and 2023. The
has increased by over 30 billion U.S. dollars during that period. In the past years, consumer awareness of organic products has risen significantly. As of 2023, almost 90 percent of Americans claim to be
when purchasing food products. Among organic food brands,
regarding the brand awareness in the U.S. market, recognized by 72 percent of American consumers.
Organic produce category is at the top of the organic food segment
For the past two decades, the food segment
has dominated the organic market, accounting for approximately 90 percent of sales. Within the organic food sector,
fresh organic fruit and vegetables are the top selling category with over 20 million U.S. dollars sales in 2023, followed by organic beverages with less than half of the sales value. Natural and organic retailers had strong positive sales growth in 2023,
led by supernatural grocers such as Whole Foods Market, Sprouts, Fresh Thyme, and others. That year supernatural grocers organic and natural reached over 30 billion U.S. dollars in retail sale.
Consumers perceptions of organic food
A recent survey showed that most of the respondents believe that
organic food does not use pesticides. About half of the respondents sided with the notion, while about 30 percent were not sure. Half of the Americans also agreed with
organic marketing claims stating that products are healthier and protect animal health and welfare. Unsurprisingly,
food that were labeled as “natural” and “organic” were chosen as the most influential labels by many U.S. consumers when purchasing groceries. The food price inflation, however, has pressured consumers to
cut back on their organic food expenditure in order to save money. This might impact organic food market negatively unless some price adjustments are implemented.
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Due to varying update cycles, statistics can display more up-to-date
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