Online ticket booking: dongfang users in China

Consumer Insights report

Online ticket booking: dongfang users in China

This report offers the reader a comprehensive overview of dongfang users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark dongfang users in China (''brand users'') against Chinese online ticket bookers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online ticket booking: dongfang users in China

  • The share of online ticket bookers using dongfang grew by 3 percentage points since 2021
  • dongfang has a high share of users that are Millennials compared to the total online population
  • Compared to other ticket portals, dongfang has a relatively high share of female users
  • 88% of dongfang users have a college degree
  • A happy relationship is less important to dongfang users than to other online ticket bookers

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