Car insurance: PICC customers in China

Selected insights on car insurance: PICC customers in China

• Like other car insurance brands, PICC has a high share of customers that are Millennials
• PICC is more popular among male car insurance holders than female car insurance holders
• Compared to the average consumer, PICC customers are more likely to have a high income
• PICC customers are more likely to live in megacities than the average consumer
• Safety and security is more important to PICC customers than to other car insurance holders

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors