U.S. digital ads viewability by format 2023

In the second half of 2023, mobile app display advertising had the highest viewability rate among all measured formats in the United States, at 83.8 percent. In other words, 83.8 percent of static display ads displayed on mobile platforms in the country were in view in the measured period.

Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device

Characteristic	Desktop display	Desktop video	Mobile web display	Mobile app display	Mobile web video
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

May 2024

More information

Region

United States

Survey time period

H1 2020 to H2 2023

Supplementary notes

Figures for H1 2020, H1 2021, and H1 2022 were retrieved from an earlier publication.
Figure for H1 2023 not available.

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