Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size

Published by Statista Research Department, Feb 20, 2024
During a study of engagement rates on Instagram influencer accounts in the United States, it was found that influencers with a profile size of between one and five thousand followers were projected to have the highest engagement rate throughout 2022, at 4.6 percent. This marked a slight decrease from the average 2021 nano-influencer engagement rate of 4.6 percent.

Engagement rate among influencers on Instagram in the United States in 2021 and 2022, by number of followers

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Release date

July 2022

Region

United States

Survey time period

2021

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