Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
During a study of engagement rates on Instagram influencer accounts in the United States, it was found that influencers with a profile size of between one and five thousand followers were projected to have the highest engagement rate throughout 2022, at 4.6 percent. This marked a slight decrease from the average 2021 nano-influencer engagement rate of 4.6 percent.