Offline channels where women shop skincare cosmetics in South Korea 2022

Published by
Nina Jobst,
Dec 10, 2024
According to a survey conducted by Opensurvey among South Korean women on where they shopped for skincare offline in 2022, around 45.5 percent answered to purchase them in H&B stores. Overall, online shopping for skin care was more popular than shopping in brick-and-mortar stores.

Leading offline channels where women shop for skincare cosmetics in South Korea in 2022

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Release date

January 2022

Region

South Korea

Survey time period

January 3 to 5, 2022

Number of respondents

1,455 female respondents

Age group

20-49 years

Special properties

users of skin care and beauty products

Method of interview

Online Access Panel

Supplementary notes

Multiple answers were acceptable.

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