Milk protein was the protein ingredient used by the largest share of protein product powders sold in Europe in 2018, with an estimated 23 percent of the market. In 2018, there was also a shift away from protein concentrate, with both whey protein concentrate and milk protein concentrate seeing declines in market share. In contrast, dietary proteins and protein isolate recorded an increase in market share in 2018, as soy protein isolate alone increased its market share from 9 percent in 2017 to an estimated 11.7 percent in 2018.
Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018
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Agriculture and Agri-Food Canada. (February 1, 2019). Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/
Agriculture and Agri-Food Canada. "Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018." Chart. February 1, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/
Agriculture and Agri-Food Canada. (2019). Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/
Agriculture and Agri-Food Canada. "Leading Ten Protein Ingredients Used in Protein Powder Products in Europe in 2017 and 2018." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/
Agriculture and Agri-Food Canada, Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018 Statista, https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/ (last visited November 21, 2024)
Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018 [Graph], Agriculture and Agri-Food Canada, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/
