Milk protein was the protein ingredient used by the largest share of protein product powders sold in Europe in 2018, with an estimated 23 percent of the market. In 2018, there was also a shift away from protein concentrate, with both whey protein concentrate and milk protein concentrate seeing declines in market share. In contrast, dietary proteins and protein isolate recorded an increase in market share in 2018, as soy protein isolate alone increased its market share from 9 percent in 2017 to an estimated 11.7 percent in 2018.
Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018
Characteristic
Milk protein
Whey protein concentrate
Whey protein isolate
Soy protein isolate
Whey protein (dietary)
Calcium caseinate (dietary)
Milk protein concentrate
Soy protein
Pea protein
Rice protein
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Agriculture and Agri-Food Canada. (February 1, 2019). Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/
Agriculture and Agri-Food Canada. "Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018." Chart. February 1, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/
Agriculture and Agri-Food Canada. (2019). Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/
Agriculture and Agri-Food Canada. "Leading Ten Protein Ingredients Used in Protein Powder Products in Europe in 2017 and 2018." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/
Agriculture and Agri-Food Canada, Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018 Statista, https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/ (last visited July 22, 2024)
Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018 [Graph], Agriculture and Agri-Food Canada, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/991471/ingredients-protein-powder-products-europe/