Social video ad spending in the U.S. 2022-2026

Published by Statista Research Department, Nov 25, 2024
Social network video advertising spending in the United States was projected to amount to 20.28 billion U.S. dollars in 2021, marking an increase from the previous year's value of 14.68 billion. Ad spending was expected to further increase in 2022 and 2023, reaching an estimated 28.21 billion in the latter year.

Social video advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars)

CharacteristicSpending in billion U.S. dollars
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Statistic: Social video advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars)

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Release date

April 2024

Region

United States

Survey time period

2022 and 2023

Supplementary notes

* Forecast.
Excludes spending by marketers that goes toward developing organic social video content; excludes YouTube; includes paid video advertising appearing within social networks, social network games, and social network apps.

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Statistics on " Digital video advertising and marketing in the United States "

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