Instagram user number South Korea 2024, by age and gender

According to data provided by NapoleonCat, around 4.5 million South Korean women aged between 25 and 34 years old were using Instagram as of September 2024. 

Instagram

As of September 2024, around 24.22 million Instagram users were South Korean. Instagram’s popularity is growing, while the popularity of Facebook is declining, especially among younger users. According to a survey among South Korean Instagram users, the majority stated that they used it to check out others’ posts, while around half of them answered they were looking for posts under specific hashtags.

Social media usage

Social media is increasingly important for South Koreans and almost every South Korean aged between 20 and 29 years old is using social media. A different survey found that the most preferred content was humorous content, as well as current issues and trends. Nevertheless, more than three quarters of respondents were using social media for its original purpose: socializing.