Mobile shopping transaction value South Korea 2023, by commodity

In 2023, the mobile transaction value of food services in South Korea amounted to approximately 26 trillion South Korean won. Ordering delivery food, especially via mobile applications, has become somewhat standard practice in South Korea due to the convenience of being able to order almost every food and beverage item. Accordingly, the transaction value of mobile food and beverage sales has continuously grown over the last years, with a clear jump recorded in the first quarter of 2020, which was most likely due to the outbreak of COVID-19.

 Food delivery market in South Korea

The leader in the food delivery app landscape was Baedal Minjok. Also called Baemin, the company managed to place ahead of its competition in terms of user downloads, and consequently in sales. South Koreans expect fast delivery times when placing orders online, but this is even more true for food delivery. Thus, with the increasing popularity of online food orders and food delivery, more food transportation businesses found their way into the South Korean market.

 Mobile shopping usage

Online shopping, and in turn mobile shopping, has become a popular option for consumers. In South Korea, it is now a well-established shopping channel, with more than 90 percent of the population having used mobile shopping channels recently. The high smartphone ownership in the country, as well as the convenience of ordering suddenly needed items on-the-go, has led to the increased usage of mobile shopping via smartphone and shopping applications.