Influencer marketing spending in Italy 2020-2023

Published by
Michele Majidi,
Jan 31, 2024
Influencer marketing spending is on the rise in Italy, and was projected to amount to 323 million euros in 2023, marking a 10 percent increase from the 2022 value of 294 million euros.

Influencer marketing spending in Italy from 2020 to 2023 (in million euros)

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Release date

November 2023

Region

Italy

Survey time period

2020 to 2023

Supplementary notes

** Forecast.
* Figure calculated by Statista based on data provided by an earlier report.

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Topics

Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in ItalyInfluencer marketing in Sweden
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