This statistic presents information on the share of LGBT consumers who used selected social media networks in the past 30 days in Canada as of July 2017, sorted by generation. The data reveals that Facebook was the most popular social media platform among LGBT Millennials, followed by YouTube. The usage of social networks was generally lower among Baby Boomers, particularly Snapchat. Just four percent of Baby Boomers said that they had used Snapchat in the last 30 days, compared to 46 percent of Millennials.
Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by generation
*Millennials n=551; Generation X n=666; Baby Boomers n=883
Question: Do you have, and have actively used (at least once a week), any of these social media and dating websites/apps in the past 30 days?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Community Marketing & Insights. (July 12, 2017). Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/981044/social-media-reach-lgbt-consumers-canada-by-generation/
Community Marketing & Insights. "Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by generation." Chart. July 12, 2017. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/981044/social-media-reach-lgbt-consumers-canada-by-generation/
Community Marketing & Insights. (2017). Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/981044/social-media-reach-lgbt-consumers-canada-by-generation/
Community Marketing & Insights. "Share of Lgbt Consumers Who Have Used Selected Social Media Networks in The past 30 Days in Canada as of July 2017, by Generation." Statista, Statista Inc., 12 Jul 2017, https://www.statista.com/statistics/981044/social-media-reach-lgbt-consumers-canada-by-generation/
Community Marketing & Insights, Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by generation Statista, https://www.statista.com/statistics/981044/social-media-reach-lgbt-consumers-canada-by-generation/ (last visited November 22, 2024)
Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by generation [Graph], Community Marketing & Insights, July 12, 2017. [Online]. Available: https://www.statista.com/statistics/981044/social-media-reach-lgbt-consumers-canada-by-generation/
