Media reach among LGBT consumers in Canada 2017, by generation
This statistic presents information on the media reach among LGBT consumers in Canada as of July 2017, sorted by generation. During the survey, it was found that LGBT-dedicated YouTube channels were distinctly more popular among younger generations, with 43 percent of LGBT Millennials stating that they had viewed such content in the past 30 days, compared to just 19 percent of Baby Boomers who said the same. Conversely, Baby Boomers were more likely to have read an LGBT-related email newsletter, and LGBT radio (either over the air or streamed online) was most popular among Generation X respondents.