This statistic depicts the results of a survey about the reasons why social media users followed influencers in Italy in 2019, by age group. According to data, the main reason to follow influencers among respondents aged between 16 and 24 years was because they found influencers entertaining, pointed out by 58 percent of respondents. Moreover, 44 percent of users aged between 25 and 34 years stated that they followed their profiles because they kept them updated with new trends.
Reasons to follow influencers in Italy in 2019, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (June 5, 2020). Reasons to follow influencers in Italy in 2019, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/980877/reasons-to-follow-influencers-in-italy/
Ipsos. "Reasons to follow influencers in Italy in 2019, by age group." Chart. June 5, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/980877/reasons-to-follow-influencers-in-italy/
Ipsos. (2020). Reasons to follow influencers in Italy in 2019, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/980877/reasons-to-follow-influencers-in-italy/
Ipsos. "Reasons to Follow Influencers in Italy in 2019, by Age Group." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/980877/reasons-to-follow-influencers-in-italy/
Ipsos, Reasons to follow influencers in Italy in 2019, by age group Statista, https://www.statista.com/statistics/980877/reasons-to-follow-influencers-in-italy/ (last visited December 22, 2024)
Reasons to follow influencers in Italy in 2019, by age group [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/980877/reasons-to-follow-influencers-in-italy/
