This statistic presents information on the share of LGBT consumers who used selected social media networks in the past 30 days in Canada as of July 2017, sorted by gender. The data reveals that Facebook was the most popular social media platform among gay/bisexual men and lesbians/bisexual women, followed by YouTube. Twitter usage was similar for each gender, however whilst just 16 percent of women had used Tumblr in the last 30 days, the figure for male respondents was twenty percent higher.
Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender
*Male respondents n=1,629; Female respondents n=353
Question: Do you have, and have actively used (at least once a week), any of these social media and dating websites/apps in the past 30 days?
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Community Marketing & Insights. (July 12, 2017). Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/980638/social-media-reach-lgbt-consumers-canada/
Community Marketing & Insights. "Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender." Chart. July 12, 2017. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/980638/social-media-reach-lgbt-consumers-canada/
Community Marketing & Insights. (2017). Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/980638/social-media-reach-lgbt-consumers-canada/
Community Marketing & Insights. "Share of Lgbt Consumers Who Have Used Selected Social Media Networks in The past 30 Days in Canada as of July 2017, by Gender." Statista, Statista Inc., 12 Jul 2017, https://www.statista.com/statistics/980638/social-media-reach-lgbt-consumers-canada/
Community Marketing & Insights, Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender Statista, https://www.statista.com/statistics/980638/social-media-reach-lgbt-consumers-canada/ (last visited November 22, 2024)
Share of LGBT consumers who have used selected social media networks in the past 30 days in Canada as of July 2017, by gender [Graph], Community Marketing & Insights, July 12, 2017. [Online]. Available: https://www.statista.com/statistics/980638/social-media-reach-lgbt-consumers-canada/
