Netherlands: absolute monthly reach of Amazon, by device 2017-2019

This statistic shows how many online users were exposed to the brand Amazon in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to July 2019 (in thousands). Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

According to NoBO, Amazon had an online reach of 3.3 million in the Netherlands in July 2019. This is a decrease when compared to the same period one year before. Dutch audiences were most exposed to Amazon on their desktops and smartphones. Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 2.1 billion euros and roughly a million euros in 2018.

Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device (in 1,000s)

Characteristic	Total	Desktop/laptop	Tablet	Smartphone
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Release date

August 2019

More information

Region

Netherlands

Survey time period

July 1, 2017 to July 31, 2019

Number of respondents

n = 44,839 (January 2019)

Age group

6 years and older

Special properties

online only

Method of interview

Online panel

Supplementary notes

Data calculated by Statista on the basis of data published by the source. All numbers have been rounded.
* From March 2019 onwards, the source changed its publication lay-out. It omitted absolute numbers for the devices but kept the overall numbers. The numbers provided for the three device types are therefore estimates.

** The source mentions that per July 1st, 2019, the weighing of the panel composition changed to reflect the Dutch population. It mentions that there is a break in the data because of this. The source did not provide numbers from before July 2017.

All numbers have been rounded.

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