Adults in Taiwan are still using Facebook more than any other social network platforms. A 2023 survey reported around 47 percent of surveyed Taiwanese internet users were using Facebook. Instagram followed with a huge discrepancy. The share of respondents was below 20 percent.
Facebook in Taiwan
Facebook dominates the social network landscape in Taiwan. The U.S. tech giant once stated the island has one of the world’s highest per capita penetration rate. With a high audience reach and user engagement, the platform is regarded as an essential marketing channel, especially among small and medium-sized business. However, its instant messenger is still facing a serious competition against LINE, which has been the most popular chat app in the island for the past years.
The fall of the social media giant
Although Facebook is more widely used among Taiwanese users, YouTube is used more frequently on a daily basis. On average, Taiwanese internet users spent almost 1.5 hours on the video-sharing platform per day. On the other hand, Facebook's popularity has been declining, not only in Taiwan but also worldwide. Instagram and TikTok were more beloved among Taiwanese younger generations.
Popular social media platforms among internet users in Taiwan as of May 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TWNIC. (August 23, 2023). Popular social media platforms among internet users in Taiwan as of May 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/966613/taiwan-social-media-use-by-platform/
TWNIC. "Popular social media platforms among internet users in Taiwan as of May 2023." Chart. August 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/966613/taiwan-social-media-use-by-platform/
TWNIC. (2023). Popular social media platforms among internet users in Taiwan as of May 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/966613/taiwan-social-media-use-by-platform/
TWNIC. "Popular Social Media Platforms among Internet Users in Taiwan as of May 2023." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/966613/taiwan-social-media-use-by-platform/
TWNIC, Popular social media platforms among internet users in Taiwan as of May 2023 Statista, https://www.statista.com/statistics/966613/taiwan-social-media-use-by-platform/ (last visited August 24, 2024)
Popular social media platforms among internet users in Taiwan as of May 2023 [Graph], TWNIC, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/966613/taiwan-social-media-use-by-platform/