Influence of cosmetics online advertising in South Korea in 2018

Published by
Nina Jobst,
Mar 5, 2021
This statistic presents the results of a survey about the cosmetics shopping behavior in South Korea in 2018. When asked whether the surveyed are influenced by online advertisements for cosmetics, around 18 percent stated to be highly influenced. Almost 64 percent stated advertising influenced them to some degree, while around four percent of respondents do not feel influenced by advertising for cosmetics.

Influence of online advertisements for cosmetics in South Korea 2018

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Release date

January 2019

Region

South Korea

Survey time period

2018

Number of respondents

1,000 respondents

Age group

13-59 years

Special properties

women only

Method of interview

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