Vegans: share of population in the United Kingdom 2023

In the most recent survey wave in 2023 that aggregates four surveys, the share of respondents stating they are vegan was four percent. Over the period presented, the share of the United Kingdom’s population that declared being vegan was approximately three to four percentage points.

Share of population being vegan in the United Kingdom from 2021 to 2023

Characteristic	Share of population
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Number of respondents

24,187 respondents

Age group

18-64 years

Special properties

Residential online population; data aggregates the last four survey waves each.

Supplementary notes

The original survey question was: "Do you follow one or more of the following nutrition rules?" This statistic shows the share of all who answered, "Vegan (not eating any animal products)".

Survey waves by time period covered and number of respondents:

2021 Wave 4: 06 January 2021 to 15 December 2021; 12,298

2022 Wave 1: 01 April 2021 to 16 March 2022; 15,206

2022 Wave 2: 07 July 2021 to 15 June 2022; 18,200

2022 Wave 3: 08 October 2021 to 20 September 2022; 21,197

2022 Wave 4: 06 January 2022 to 14 December 2022; 24,191

2023 Wave 1: 05 April 2022 to 23 March 2023; 24,190

2023 Wave 2: 04 July 2022 to 22 June 2023; 24,183

2023 Wave 3: 06 October 2022 to 25 September 2023; 24,176

2023 Wave 4: 05 January 2023 to 11 December 2023; 24,187

For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

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