The graph shows the leading ways of disclosing commercial relationships in influencer marketing worldwide as of the first quarter of 2018. Among the surveyed marketers employing influencers, 45 percent stated that influencers they worked with disclosed branded content via hashtags very often.
Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018
marketers from WFA memmber companies employing influencer marketing
Method of interview
Online survey
Supplementary notes
Question: How is the information about the relationship with the brand usually disclosed by the influencers you are working with?. The source does not provide the exact survey date.
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World Federation of Advertisers. (June 26, 2018). Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
World Federation of Advertisers. "Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018." Chart. June 26, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
World Federation of Advertisers. (2018). Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
World Federation of Advertisers. "Leading Ways of Disclosing Commercial Relationships in Influencer Marketing Worldwide as of 1st Quarter 2018." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
World Federation of Advertisers, Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018 Statista, https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/ (last visited December 21, 2024)
Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018 [Graph], World Federation of Advertisers, June 26, 2018. [Online]. Available: https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
