The graph shows the leading ways of disclosing commercial relationships in influencer marketing worldwide as of the first quarter of 2018. Among the surveyed marketers employing influencers, 45 percent stated that influencers they worked with disclosed branded content via hashtags very often.
Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018
Characteristic
Always
Very often
Sometimes
Rarely
Never
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marketers from WFA memmber companies employing influencer marketing
Method of interview
Online survey
Supplementary notes
Question: How is the information about the relationship with the brand usually disclosed by the influencers you are working with?. The source does not provide the exact survey date.
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World Federation of Advertisers. (June 26, 2018). Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
World Federation of Advertisers. "Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018." Chart. June 26, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
World Federation of Advertisers. (2018). Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
World Federation of Advertisers. "Leading Ways of Disclosing Commercial Relationships in Influencer Marketing Worldwide as of 1st Quarter 2018." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
World Federation of Advertisers, Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018 Statista, https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/ (last visited July 22, 2024)
Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018 [Graph], World Federation of Advertisers, June 26, 2018. [Online]. Available: https://www.statista.com/statistics/955945/disclosure-branded-content-influencer-marketing/
