This statistic shows the share of respondents who were persuaded by social media influencers to purchase a product in Singapore as of August 2018. During the period measured, 51 percent of survey participants between the ages of 18 to 24 years indicated that they were impacted by a social media influencer to buy a product. In comparison, only 22 percent of respondents aged 55 years and older were persuaded by social media influencers.
Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group
The question asked in the survey was as follows:"Which of the following people or things have ever influenced your decision to purchase a product at all, or to choose one product over another, in each of the following categories? (Categories combined)"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov, & Public Relations and Communications Association. (September 14, 2018). Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/
YouGov, und Public Relations and Communications Association. "Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group." Chart. September 14, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/
YouGov, Public Relations and Communications Association. (2018). Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/
YouGov, and Public Relations and Communications Association. "Share of Respondents Who Have Been Persuaded to Purchase a Product by a Social Media Influencer in Singapore as of August 2018, by Age Group." Statista, Statista Inc., 14 Sep 2018, https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/
YouGov & Public Relations and Communications Association, Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group Statista, https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/ (last visited December 30, 2024)
Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group [Graph], YouGov, & Public Relations and Communications Association, September 14, 2018. [Online]. Available: https://www.statista.com/statistics/950956/singapore-social-media-influencers-reach/
