The statistic displays the results of a survey of the the extent of belief of maketeers in the effectiveness of programmatic buying in Belgium in 2017. The survey results show that as of 2017, close to 60 percent of communications experts surveyed believed that programmatic buying improved the effectiveness of their campaigns, whereas a quarter of survey respondents did not think that programmatic buying increased the effectiveness of their campaigns.
To what extent do you agree with the statement: "I believe programmatic buying improves the effectiveness of my campaigns"?*
communications experts in advertising, creative and media agencies
Method of interview
Online survey
Supplementary notes
*This question was phrased by the source as follows: "In welke mate gaat u akkoord met onderstaande uitspraken: "Ik geloof dat programmatic
buying bijdraagt tot effectiviteit van mijn campagnes"?"
(English: To what extent do you agree with the statement: "I believe programmatic buying improves the effectiveness of my campaigns"?)
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Effie Belgium. (December 7, 2017). To what extent do you agree with the statement: "I believe programmatic buying improves the effectiveness of my campaigns"?* [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/946829/marketeers-belief-in-programmatic-buying-in-belgium/
Effie Belgium. "To what extent do you agree with the statement: "I believe programmatic buying improves the effectiveness of my campaigns"?*." Chart. December 7, 2017. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/946829/marketeers-belief-in-programmatic-buying-in-belgium/
Effie Belgium. (2017). To what extent do you agree with the statement: "I believe programmatic buying improves the effectiveness of my campaigns"?*. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/946829/marketeers-belief-in-programmatic-buying-in-belgium/
Effie Belgium. "To What Extent Do You Agree with The Statement: "I Believe Programmatic Buying Improves The Effectiveness of My Campaigns"?*." Statista, Statista Inc., 7 Dec 2017, https://www.statista.com/statistics/946829/marketeers-belief-in-programmatic-buying-in-belgium/
Effie Belgium, To what extent do you agree with the statement: "I believe programmatic buying improves the effectiveness of my campaigns"?* Statista, https://www.statista.com/statistics/946829/marketeers-belief-in-programmatic-buying-in-belgium/ (last visited January 08, 2025)
To what extent do you agree with the statement: "I believe programmatic buying improves the effectiveness of my campaigns"?* [Graph], Effie Belgium, December 7, 2017. [Online]. Available: https://www.statista.com/statistics/946829/marketeers-belief-in-programmatic-buying-in-belgium/