The statistic displays the results of a survey of the use of marketing automation by marketeers in Belgium in 2017. The survey results show that as of 2017, a sizable share of communications experts surveyed used marketing automation to improve their campaign results. Approximately 40 percent of survey respondents agreed that they use marketing automation, while a further six percent strongly agreed.
To what extent do you agree with the statement: "I use marketing automation to get better campaign results"?*
communications experts in advertising, creative and media agencies
Method of interview
Online survey
Supplementary notes
*This question was phrased by the source as follows: "In welke mate gaat u akkoord met onderstaande uitspraken: "Ik maak gebruik van
marketing automation om meer resultaat te halen uit mijn campagnes"?"
(English: To what extent do you agree with the statement: "I use marketing automation to get better campaign results"?)
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Effie Belgium. (December 7, 2017). To what extent do you agree with the statement: "I use marketing automation to get better campaign results"?* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/946813/use-of-marketing-automation-by-marketeers-in-belgium/
Effie Belgium. "To what extent do you agree with the statement: "I use marketing automation to get better campaign results"?*." Chart. December 7, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/946813/use-of-marketing-automation-by-marketeers-in-belgium/
Effie Belgium. (2017). To what extent do you agree with the statement: "I use marketing automation to get better campaign results"?*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/946813/use-of-marketing-automation-by-marketeers-in-belgium/
Effie Belgium. "To What Extent Do You Agree with The Statement: "I Use Marketing Automation to Get Better Campaign Results"?*." Statista, Statista Inc., 7 Dec 2017, https://www.statista.com/statistics/946813/use-of-marketing-automation-by-marketeers-in-belgium/
Effie Belgium, To what extent do you agree with the statement: "I use marketing automation to get better campaign results"?* Statista, https://www.statista.com/statistics/946813/use-of-marketing-automation-by-marketeers-in-belgium/ (last visited December 21, 2024)
To what extent do you agree with the statement: "I use marketing automation to get better campaign results"?* [Graph], Effie Belgium, December 7, 2017. [Online]. Available: https://www.statista.com/statistics/946813/use-of-marketing-automation-by-marketeers-in-belgium/