The statistic displays the results of a survey concerning tools used to prove campaign effectiveness by marketeers in Belgium in 2017. The survey results show that as of 2017, social media tracking tools and brand sales results were most frequently relied on as campaign effectiveness indicators by the communications experts surveyed. Approximately 65 percent of survey respondents indicated that social media tracking tools were used to show the effectiveness of their last campaign, while 30 percent had relied on cookies.
Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?*
communications experts in advertising, creative and media agencies
Method of interview
Online survey
Supplementary notes
* This question was phrased by the source as follows: "Als u terugdenkt aan de laatste campagne die u heeft gedaan voor het merk waarvoor u werkt… Welke manieren/tools werden dan gebruikt om de effectiviteit van uw laatste campagne te bewijzen?" (English: Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?)
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Effie Belgium. (December 7, 2017). Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
Effie Belgium. "Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?*." Chart. December 7, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
Effie Belgium. (2017). Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
Effie Belgium. "Thinking about Your Last Marketing Campaign, Which Means/Tools Were Used to Prove The Effectiveness of The Campaigns?*." Statista, Statista Inc., 7 Dec 2017, https://www.statista.com/statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
Effie Belgium, Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?* Statista, https://www.statista.com/statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/ (last visited November 21, 2024)
Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?* [Graph], Effie Belgium, December 7, 2017. [Online]. Available: https://www.statista.com/statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
