KPIs measured by marketeers in Belgium 2017
The statistic displays the results of a survey of KPIs measured by marketeers in Belgium in 2017. The survey results show that as of 2017, there was a strong emphasis on brand awareness and brand perception among the communications experts surveyed. Over 60 percent of respondents indicated that there was a focus on brand awareness during their most recent marketing campaign, while just under 25 percent of respondents reported a focus on market share.
