The statistic displays the results of a survey concerning the importance of Marcom (Marketing communication) Effectiveness for organizations in Belgium in 2017. The survey results show that the vast majority of communications experts surveyed agreed that Marcom Effectiveness was an important concept within their organization. Over 50 percent of survey respondents strongly agreed that Marcom Effectiveness played an important role in their organization, while just seven percent of respondents disagreed.
To what extent do you agree with the statement: "Marketing Communication Effectiveness is an important term within in my organization"?*
communications experts in advertising, creative and media agencies
Method of interview
Online survey
Supplementary notes
* This question was phrased by the source as follows: "In welke mate gaat u akkoord met onderstaande uitspraken: "Marcom effectiveness is een
belangrijk begrip binnen mijn organisatie" (in English: "Marketing Communication Effectiveness is an important term within in my organization")?"
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Effie Belgium. (December 7, 2017). To what extent do you agree with the statement: "Marketing Communication Effectiveness is an important term within in my organization"?* [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/946759/importance-of-marcom-effectiveness-for-organizations-in-belgium/
Effie Belgium. "To what extent do you agree with the statement: "Marketing Communication Effectiveness is an important term within in my organization"?*." Chart. December 7, 2017. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/946759/importance-of-marcom-effectiveness-for-organizations-in-belgium/
Effie Belgium. (2017). To what extent do you agree with the statement: "Marketing Communication Effectiveness is an important term within in my organization"?*. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/946759/importance-of-marcom-effectiveness-for-organizations-in-belgium/
Effie Belgium. "To What Extent Do You Agree with The Statement: "Marketing Communication Effectiveness Is An Important Term within in My Organization"?*." Statista, Statista Inc., 7 Dec 2017, https://www.statista.com/statistics/946759/importance-of-marcom-effectiveness-for-organizations-in-belgium/
Effie Belgium, To what extent do you agree with the statement: "Marketing Communication Effectiveness is an important term within in my organization"?* Statista, https://www.statista.com/statistics/946759/importance-of-marcom-effectiveness-for-organizations-in-belgium/ (last visited December 31, 2024)
To what extent do you agree with the statement: "Marketing Communication Effectiveness is an important term within in my organization"?* [Graph], Effie Belgium, December 7, 2017. [Online]. Available: https://www.statista.com/statistics/946759/importance-of-marcom-effectiveness-for-organizations-in-belgium/
