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Belgium Instagram users 2025, by age group and gender
Instagram in Belgium
Instagram, launched in 2010, is a popular social media app that focuses on photo and video sharing, which continues to grow in popularity around the globe. There were approximately 5.4 million Instagram users in Belgium in January 2025, which is 45 percent of the country’s total population. Furthermore, Belgian women were more likely to use Instagram than their male counterparts, accounting for 55.1 percent of users. As for age and gender, the majority of users of the social media app were women in the 25 to 34 years age group, followed by women aged between 18 and 24 years.
From December 2018 to January 2025, the penetration rate of Instagram increased in Belgium by a total of 55 percent. In comparison, neighboring country Luxembourg’s penetration rate increased by over 13 percent during this same time frame.
Social media in Belgium
There were an estimated 8.98 million social networking users in Belgium in 2023 and this is expected to increase to 10.05 million users by 2026. In 2024, the penetration rate of active social media users in Belgium was 78.4 percent, compared to 46.6 percent in Luxembourg and nearly 85 percent in the Netherlands.
Although Instagram had 5.4 million users in Belgium in 2024, Facebook remained the app with the largest audience, as Facebook ended 2023 with 8.4 million users in Belgium. Twitter's user base in 2023 amounted to approximately 1.48 million users in Belgium, and LinkedIn had just over 4.3 million users.