Criteria for good sponsored ads on Instagram in the U.S. 2019

Published by
Alexander Kunst,
Jan 22, 2020
This data regarding criteria for good sponsored ads on Instagram was compiled in the United States in 2019. During the online survey 41 percent of respondents said that they like an sponsored ad when it is humorous.

What makes you like a sponsored ad?

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Number of respondents

525 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who have already seen/noticed sponsored ads on Instagram

Supplementary notes

Multiple answers were possible.

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Statistics on " Social media usage in Canada "

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Overview

4

Benchmarks

4

Usage

8

Facebook

8

Other major platforms

7

Marketing

6

Influencers

6

Further related statistics

10

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