In 2022, emails marketing cultural activities, goods, or services had an open rate of 50.7 percent in Austria, Germany, and Switzerland. This industry had the highest open rates that year, followed by tourism with 43.4 percent and industry with 31.3 percent. The lowest open rates were reported in the services, with 17.5 percent.
Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic E-commerce direct e-mail marketing metrics in Italy 2020
- Premium Statistic User reaction to direct e-mail marketing in Italy 2019, by type of company
- Premium Statistic E-mail marketing performance metrics worldwide 2020, by business type
- Premium Statistic Customer reaction to direct email marketing in Italy 2019
- Premium Statistic Italy: customer reaction to banking & finance direct email marketing 2017
- Premium Statistic E-mail marketing metrics in Great Britain 2022
- Premium Statistic Mailing and SMS advertising spending in Peru 2021-2023
- Premium Statistic E-mail marketing metrics in Italy 2021
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
- Premium Statistic Email marketing ROI worldwide 2020, by industry
About the region
1
Other regions
10
- Premium Statistic Click-through rate of DEM e-mails in Italy 2020, by B2B industry
- Premium Statistic E-mail marketing performance metrics worldwide 2020, by transaction type
- Premium Statistic Distribution of e-mail usage the Netherlands 2019, by frequency
- Premium Statistic Marketing e-mail opens share in the U.S. 2018, by device
- Premium Statistic Marketing e-mail opens share in Canada 2017-2018, by device
- Premium Statistic E-mail inbox placement & spam rate in Brazil 2015-2016
- Premium Statistic Asia Pacific: e-mail marketing performance metrics Q1 2015
- Basic Statistic E-mail messaging penetration in Great Britain 2007-2020
- Premium Statistic Frequency of email usage New Zealand 2007-2015
- Premium Statistic Share of e-mail users among the general population in Sweden 2008-2016
Related statistics
10
- Premium Statistic Email marketing delivery rates in the UK 2021, by sector
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
- Premium Statistic Mobile ad spend in the U.S. 2027-2028, by format
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-through rate in the UK 2021, by sector
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
Further Content: You might find this interesting as well
Inxmail. (May 9, 2023). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. "Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry." Chart. May 9, 2023. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. (2023). Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail. "Median Open Rates of Marketing Emails in Austria, Germany, and Switzerland in 2022, by Industry." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/944205/opening-rates-by-industry/
Inxmail, Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry Statista, https://www.statista.com/statistics/944205/opening-rates-by-industry/ (last visited May 21, 2024)
Median open rates of marketing emails in Austria, Germany, and Switzerland in 2022, by industry [Graph], Inxmail, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/944205/opening-rates-by-industry/