Black Week average online ticket value in Brazil 2020-2022

Published by
Stephanie Chevalier,
Sep 23, 2024
In 2022, the average value of online orders during Black Friday (going from Thursday, November 24 to Sunday, November 27) amounted to about 618 Brazilian reals (about 114 U.S. dollars at the exchange rate on November 27, 2022). That is a decrease of almost 6 percent compared to the same period a year earlier. During Cyber Monday, the average online ticket value also dropped to around 494 reals (or 92 U.S. dollars at the November 28 exchange rate). Overall, online sales revenue during the so-called Black Week in Brazil has increased.

Average online order value on Black Friday and Cyber Monday in Brazil from 2020 to 2022 (in Brazilian reals)

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Release date

December 2022

Region

Brazil

Survey time period

2020 to 2022

Supplementary notes

* Figures were calculated by Statista based on data provided by the source.

Data for Black Friday refers to the average ticket for e-commerce purchases made between Thursday and Sunday. For Cyber Monday, it refers only to orders from that day.

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