Black Friday average order value growth worldwide 2020-2021, by region
Black Friday's average order value (AOV) showed significant increases around the globe between 2020 and 2021. On November 29, 2021, the AOV grew by 17 percent in North America, which made it the region with the highest growth in Black Friday order value. In the United Kingdom (UK), the average value order went up by 12 percent, compared to the previous year.