The graph shows the planned change in marketing spending according to marketing professionals worldwide as of September 2017, by channel. During the survey, 61 percent of responding marketing professionals said they would spend more on content creation in the following 12 months, while 11 percent said the same about spending on traditional advertising.
Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Interactive. (November 24, 2017). Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/940061/marketing-budget-change-world-by-channel/
Marketing Interactive. "Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel ." Chart. November 24, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/940061/marketing-budget-change-world-by-channel/
Marketing Interactive. (2017). Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/940061/marketing-budget-change-world-by-channel/
Marketing Interactive. "Change in Marketing Spending According to Marketing Professionals Worldwide as of September 2017, by Channel ." Statista, Statista Inc., 24 Nov 2017, https://www.statista.com/statistics/940061/marketing-budget-change-world-by-channel/
Marketing Interactive, Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel Statista, https://www.statista.com/statistics/940061/marketing-budget-change-world-by-channel/ (last visited November 21, 2024)
Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel [Graph], Marketing Interactive, November 24, 2017. [Online]. Available: https://www.statista.com/statistics/940061/marketing-budget-change-world-by-channel/