J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowExpected change in marketing spend worldwide 2017, by channel
The graph shows the planned change in marketing spending according to marketing professionals worldwide as of September 2017, by channel. During the survey, 61 percent of responding marketing professionals said they would spend more on content creation in the following 12 months, while 11 percent said the same about spending on traditional advertising.
