The graph shows the expected increase in marketing spending according to CMOs in selected countries worldwide as of May 2019. During the survey, 27 percent of responding marketers from the United States stated their marketing budgets would grow by more than five percent in the following 12 months. The same was true for seven percent of French CMOs.
Increase in marketing spending according to CMOs in selected countries worldwide as of May 2019, by country
among CMOs and senior-level marketers across 10 countries
Supplementary notes
Question: How would you expect your marketing budget to change over the next 12 months? The source did not provide the exact survey date. The survey was fielded in : Australia, China, France, Germany, Italy, Japan, United Kingdom, United States, Russia, Spain.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Horizont. (July 30, 2019). Increase in marketing spending according to CMOs in selected countries worldwide as of May 2019, by country [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/939905/marketing-budget-change-according-to-cmos-world/
Horizont. "Increase in marketing spending according to CMOs in selected countries worldwide as of May 2019, by country." Chart. July 30, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/939905/marketing-budget-change-according-to-cmos-world/
Horizont. (2019). Increase in marketing spending according to CMOs in selected countries worldwide as of May 2019, by country. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/939905/marketing-budget-change-according-to-cmos-world/
Horizont. "Increase in Marketing Spending According to Cmos in Selected Countries Worldwide as of May 2019, by Country." Statista, Statista Inc., 30 Jul 2019, https://www.statista.com/statistics/939905/marketing-budget-change-according-to-cmos-world/
Horizont, Increase in marketing spending according to CMOs in selected countries worldwide as of May 2019, by country Statista, https://www.statista.com/statistics/939905/marketing-budget-change-according-to-cmos-world/ (last visited November 23, 2024)
Increase in marketing spending according to CMOs in selected countries worldwide as of May 2019, by country [Graph], Horizont, July 30, 2019. [Online]. Available: https://www.statista.com/statistics/939905/marketing-budget-change-according-to-cmos-world/
