Key data on selected immersive art experiences worldwide 2017-2020
Experiential art refers to installations or exhibitions aiming to deliver an immersive experience to the audience by relying on a range of new media, such as projections, videos, VR, or AR technologies. Between June 2018 and May 2019, two immersive art spaces opened in Tokyo, teamLab Borderless and teamLab Planets which recorded a combined attendance of roughly 3.55 million. Over that period, the two venues hosting the digital works created by the Japan-based art collective teamLab recorded around 69 million and 37.5 million U.S. dollars in gross sales, respectively.
