This statistic illustrates the results of a survey on the main purchase channels for olive oil among Italian consumers as of June 2018, broken down by spending range. According to data, about eight in ten low spenders (78 percent) usually purchased olive oil in supermarkets, hypermarkets and large scale retailers. By contrast, 76 percent of high spenders usually bought olive oil directly from the producer or online.
Where do you usually buy olive oil?
Characteristic
Low spenders (up to 6 euros/liter)
Medium spenders (6-10 euros/liter)
High spenders (10 euros/liter and over)
Supermarkets and large scale retailers
78%
47%
24%
Directly from the producer/online from the producer/other
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Doxa , & Food . (June 28, 2018). Where do you usually buy olive oil? [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/937616/olive-oil-purchase-channels-by-spending-range-in-italy/
Doxa , und Food . "Where do you usually buy olive oil?." Chart. June 28, 2018. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/937616/olive-oil-purchase-channels-by-spending-range-in-italy/
Doxa , Food . (2018). Where do you usually buy olive oil?. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/937616/olive-oil-purchase-channels-by-spending-range-in-italy/
Doxa , and Food . "Where Do You Usually Buy Olive Oil?." Statista, Statista Inc., 28 Jun 2018, https://www.statista.com/statistics/937616/olive-oil-purchase-channels-by-spending-range-in-italy/
Doxa & Food , Where do you usually buy olive oil? Statista, https://www.statista.com/statistics/937616/olive-oil-purchase-channels-by-spending-range-in-italy/ (last visited November 04, 2024)
Where do you usually buy olive oil? [Graph], Doxa , & Food , June 28, 2018. [Online]. Available: https://www.statista.com/statistics/937616/olive-oil-purchase-channels-by-spending-range-in-italy/