Milk substitute sales in the United States by category 2023

Almond milk substitutes were the leading type of milk alternatives in the 12 weeks ending on August 8, 2023. The United States (U.S.) almond milk market was valued at approximately 1.6 billion U.S. dollars during that time frame. Blue Diamond’s Almond Breeze was the best-selling U.S. almond milk brand, with annual sales amounting to approximately 615 million U.S. dollars. Total dollar sales generated by private label products amounted to about 305 million U.S. dollars that year.

Milk substitutes in the United States

The retail sales value of milk alternatives in the United States amounted to 2.9 billion U.S. dollars in 2023. Other dairy alternatives such as plant-based creamer and yogurt generated sales of 701 and 381 million U.S. dollars, respectively. The average American consumer drinks about 2.88kg of milk substitutes, for an annual consumption of close to a billion kg of milk alternatives.

Regional milk substitute markets

The APAC milk alternatives market is the largest regional market. It is more than double the size of the North American market. Revenues in North America came to 3.15 billion U.S. dollars, compared to about 7.61 billion U.S. dollars in the APAC region.