During a survey carried out among marketers in the United States, 46 percent of respondents stated that they believed paid advertising on social channels carried the highest brand safety risk. A third of respondents said that search ads had the highest risk for brands.
Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022
among marketers and agency executives who are involved in media brand selection decisions and spend at least one million U.S. dollars annually on advertising
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MarketingCharts. (April 14, 2023). Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/
MarketingCharts. "Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022." Chart. April 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/
MarketingCharts. (2023). Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/
MarketingCharts. "Advertising Channels with Highest Brand Safety Risk According to Marketers in The United States in 4th Quarter 2022." Statista, Statista Inc., 14 Apr 2023, https://www.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/
MarketingCharts, Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022 Statista, https://www.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/ (last visited December 21, 2024)
Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022 [Graph], MarketingCharts, April 14, 2023. [Online]. Available: https://www.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/
