The sales promotion-related media advertising expenditure in Japan stood at approximately 1.67 trillion Japanese yen in 2022. This constituted an increase compared to about 1.61 trillion yen in the previous year.
Sales promotion-related media advertising expenditure in Japan from 2014 to 2023
(in trillion Japanese yen)
sales promotional-related media advertising encompasses outdoor, transit, flyer, direct mail, free newspaper, point-of-purchase (POP), and event/exhibition/screen display advertising
Supplementary notes
*Since 2019, event advertising expenditures have been added to the estimates. 100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024. Values have been rounded. Data prior to 2021 come from previous reports.
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Dentsu. (February 27, 2024). Sales promotion-related media advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/918384/japan-sales-promotion-media-advertising-expenditures/
Dentsu. "Sales promotion-related media advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)." Chart. February 27, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/918384/japan-sales-promotion-media-advertising-expenditures/
Dentsu. (2024). Sales promotion-related media advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/918384/japan-sales-promotion-media-advertising-expenditures/
Dentsu. "Sales Promotion-related Media Advertising Expenditure in Japan from 2014 to 2023 (in Trillion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/918384/japan-sales-promotion-media-advertising-expenditures/
Dentsu, Sales promotion-related media advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/918384/japan-sales-promotion-media-advertising-expenditures/ (last visited December 18, 2024)
Sales promotion-related media advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/918384/japan-sales-promotion-media-advertising-expenditures/
