total advertising expenditure in 2023 amounted to 7.32 trillion Japanese yen.
Internet advertising accounted for 45.5 percent of the advertising expenditures in Japan in 2023, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time in 2019. The Distribution of advertising expenditure in Japan in 2023, by medium
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Other statistics that may interest you Advertising in Japan
Overview
5
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses in Japan 2023, by medium
- Premium Statistic Share of advertising expenses in Japan 2023, by medium
- Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
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Print media
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- Premium Statistic Newspaper advertising expenses in Japan 2014-2023
- Premium Statistic Newspaper advertising expenses Japan 2023, by industry
- Premium Statistic Advertising to editorial ratio of newspapers in Japan 2013-2022
- Premium Statistic Magazine advertising expenses in Japan 2014-2023
- Premium Statistic Magazine advertising expenses Japan 2023, by industry
Broadcast
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- Premium Statistic TV advertising expenses in Japan 2014-2023
- Premium Statistic Terrestrial TV advertising expenses in Japan 2014-2023
- Premium Statistic Terrestrial TV advertising expenses Japan 2023, by industry
- Premium Statistic Radio advertising expenses in Japan 2014-2023
- Premium Statistic Radio advertising expenses Japan 2023, by industry
Internet
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- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Affiliate marketing spending in Japan FY 2017-2026
Digital signage and retail media advertising
5
- Premium Statistic Digital signage advertising market size in Japan 2022-2027
- Premium Statistic Digital signage advertising market size in Japan 2023, by segment
- Premium Statistic Digital signage advertising market share in Japan 2023, by segment
- Premium Statistic Retail media advertising market size in Japan 2021-2027
- Premium Statistic Retail media advertising market size in Japan 2023, by type of business
Major advertising agencies
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Dentsu. (February 27, 2024). Distribution of advertising expenditure in Japan in 2023, by medium [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of advertising expenditure in Japan in 2023, by medium." Chart. February 27, 2024. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. (2024). Distribution of advertising expenditure in Japan in 2023, by medium. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of Advertising Expenditure in Japan in 2023, by Medium." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu, Distribution of advertising expenditure in Japan in 2023, by medium Statista, https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/ (last visited May 11, 2024)
Distribution of advertising expenditure in Japan in 2023, by medium [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/